Slap Ya Mama Gets a Bold New Look

Slap Ya Mama Gets a Bold New Look

For Louisianans, the name “Slap Ya Mama” has been synonymous with hometown, local Cajun flavor. While still viewed as the underdog compared to other famous Louisiana seasoning brands, Slap Ya Mama’s story is likely more vibrant — and far-reaching — than many would expect.

Once There Was a Deli

It all started in 1996. Anthony “TW” Walker and his family owned a local convenience store and deli in the small town of Ville Platte, Louisiana. At the time, the family used a popular seasoning which received complaints from customers due to the food being “too salty”.

His family decided to solve the problem by making a seasoning of their own — one with high-quality ingredients, no fillers and a good balance of salt and spices to avoid the extreme saltiness of the other seasoning. Immediately, people took notice. Customers began asking about the new seasoning and if they could buy some for their own cooking. With so many requests, they decided to begin making small batches and selling them in shakers at the store.

In those early days, there was no big production facility to make and package their seasoning. Instead, the Walkers would put their ingredients in a large pickle jar and let their young boys, Jack and Joe, mix the seasoning by rolling the jars back and forth across the living room floor.

“A lot of people don’t realize it was me and my brother mixing all the ingredients,” says Jack Walker, son of the brand’s creator, Anthony “TW” Walker. “It was a fun little game for us.”

After finding success in selling through the deli, the Walkers knew they had a market-viable product on their hands. But what next? It was time to get serious about their seasoning — and serious meant packaging. It meant marketing. And it meant creating an identity that their local customers could relate to and be attracted by. To nail down their look, they analyzed every popular seasoning sold on the local shelves to see what elements of the various designs caught their attention.

“We were really able to pick out what parts we liked and what parts we didn’t think would fit the look we were going for. From there, we were able to piece together the original Slap Ya Mama packaging,” Jack said.

Using basic image editing software that was available at the time, Jack and his family worked up Slap Ya Mama’s iconic yellow, green and red canister label. “We’re from Ville Platte, you know, so we know how to figure things out and make things work,” he says. “From there, it was just a matter of scaling and branching out.”

Modern Times Call for a Fresh Look

As the times changed, so have the visuals that people associate with quality products. While their classic logo was exactly what the brand needed at its inception, modern tastes warranted an update that would help Slap Ya Mama remain relevant and attractive to new consumers.

“Slap Ya Mama has evolved so much as a brand since its early days. It really needed a fresh image to match its new position as a more popular seasoning brand,” Jack says. “Our seasoning’s flavor is big and loud, and we wanted bright colors that were equally as bold.”

Their vision is definitely on display with its all-new packaging. From vibrant color alternatives to a custom font that still keeps the original playfulness of the brand, Slap Ya Mama has retained its identity as it marches forward into the future.

Which brings us to our final question: What’s next for the family business?

“Growth” Jack says with a laugh. Slap Ya Mama looks to continue expanding the brand, both in terms of product offerings as well as in its global reach. “It’s exciting, getting our brand out there. People who aren’t familiar with Louisiana flavor get to experience it the way it was meant to be enjoyed,” he says. “It really opens up a whole new world of cooking for them.”

With new emerging diets and seasoning trends cropping up in the industry, they want to increase their product offerings to meet a variety of dieting needs — all while maintaining their signature flavor. Currently, Slap Ya Mama seasoning is available in all 50 states, as well as the US Territories, Canada, Mexico, Australia and soon to be available throughout most of Europe.

Fried Chicken Club Sandwiches

Fried Chicken Club Sandwiches


While it's impossible to get tired of fried chicken, you can shake things up by covering it in C'est Bon Slaw to create a deep-fried club sandwich.
This recipe if from our cookbook Growing Up Cajun. You’ll find everything in this cookbook for an authentic Cajun feast, like Mama Jen’s Cajun Cornbread and Cajun Mardi Gras staples, such as Chicken & Sausage Gumbo. 
Course Main Course
Cuisine Cajun


Chicken Sandwich

C'est Bon Slaw

  • 4 cups thinly sliced green cabbage
  • 2 cup thinly sliced red cabbage
  • ½ cup grated carrot
  • ½ cup thinly sliced onion
  • ½ cup cup mayonnaise
  • 3 tbsp apple cider vinegar
  • 1 ½ tsp sugar
  • 1 tsp Creole Mustard
  • ¾ tsp celery salt
  • ¼ tsp ground black pepper
  • ¼ tsp Slap Ya Mama White Pepper Blend


  • In a 13x9-inch baking dish, combine buttermilk and Slap Ya Mama Cajun Hot Sauce.
  • Add chicken to dish, making sure meat is submerged. Cover with plastic wrap, and refrigerate for at least 4 hours.
  • In a large cast-iron skillet, pour oil to depth of 1 inch, and heat over medium heat until a deep-fry thermometer registers 350°.
    In another 13x9-inch baking dish, stir together flour and Slap Ya Mama Original Blend Cajun Seasoning.
  • Remove chicken from buttermilk mixture, discarding marinade. Dredge chicken in flour mixture, turning to coat. Working in batches, fry chicken until browned on both sides and a meat thermometer inserted in thickest.

C'est Bon Slaw

  • In a large bowl, combine cabbages, carrot, and onion.
  • In a small bowl, whisk together mayonnaise and all remaining ingredients. Pour mayonnaise mixture over cabbage mixture, stirring to combine. Refrigerate until ready to serve.
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Slap Ya Mama Roasted Pumpkin Seeds

Slap Ya Mama Roasted Pumpkin Seeds


Bring your roasted pumpkin seeds to the next level with Slap Ya Mama Seasoning!



  • Carve hole in pumpkin. Use a large spoon or ice cream scoop to remove the inside pulp, stringy fibers, and entangled raw seeds from the pumpkin.
  • Add the seeds to a colander, wash and remove any pulp left on the seeds. It’s okay if some flesh remains. Make sure to dry the seeds fully. This process will help to crisp up the seeds during roasting. 
  • Toss the seeds in a bowl with olive oil, and Slap Ya Mama Original Blend Seasoning 
  • Roast the seeds at 350°F for about 12 to 15 minutes, tossing the seeds every 5 minutes. When the seeds give a nutty aroma and golden brown color, they are ready!
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Turtle Soup

Turtle Soup


This dish is essential to the full experience of Louisiana cuisine and is always served with a glass of sherry.
Servings 8


  • 1 pound boneless turtle meat
  • 2 tbsp olive oil
  • 2 green bell peppers, diced
  • 2 onions, diced
  • 1 stalk celery, diced
  • 6 cloves garlic, minced
  • 2 tbsp paprika
  • 2 bay leaves
  • 2 tsp Slap Ya Mama Low Sodium Blend Seasoning
  • 2 tsp dried thyme
  • tsp dried oregano
  • 1 tsp Slap Ya Mama HOT Blend Seasoning
  • 1 tsp ground cumin
  • 1 tsp ground coriander
  • 1 tsp chili powder
  • Dark Flour (recipe follows)
  • 8 cups chicken broth, divided
  • 1 (28-ounce) can crushed tomatoes
  • 2 cups dry sherry
  • 1 cup dry red wine
  • 3 hard-boiled eggs, peeled and cubed
  • ½ cup chopped fresh parsley
  • ½ cup fresh lemon juice
  • Salt and ground black pepper, to taste
  • Garnish: chopped


  • Trim fat and gristle from turtle meat. Cut meat into 1-inch cubes, and grind in a meat grinder.
  • In a large Dutch oven, heat oil over medium-high heat. Add turtle meat; bell pepper, onion, calery, and garlic; cook until turtle is browned and onion is tendered, 6 to 8 minutes. Stir in paprika, bay leaves, Slap Ya Mama Low Sodium Blend Seasoning, thyme, oregano, Slap Ya Mama HOT Blend Seasoning, cumin, coriander, and chili powder; cook for 2 minutes.
  • In a medium bowl, stir together Dark Flour and 2 cups of broth until smooth; stir into turtle mixture. Gradually stir in tomatoes, sherry, wine, and remaining 6 cups broth; bring to a boil. Reduce heat; cover and simmer for 45 minutes, stirring occasionally. Remove bay leaves.
  • Add eggs, parsley, and lemon juice; cook for 15 minutes more. Season to taste with salt and pepper.
  • Divide soup among serving bowls. Garnish with parsley and lemon slices, if desired. Serve with sherry and french bread.

Dark Flour

  • 2 cups all-purpose flour
  • Preheat oven to 350°
  • Spread flour onto a rimmed baking sheet
  • Bake until dark brown and nutty, stirring occasionally at first and frequently during the last 15 minutes. Let cool completely before using, and store in a airtight container for up to one month.
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Seafood Gumbo

Seafood Gumbo


Nothing feeds the belly and the soul like a warm bowl of gumbo. Served over rice, this dish combines all your seafood favorites into one comforting bowl.
For more recipes like this check out our cookbook Growing Up Cajun.


  • 1 cup vegetable oil
  • 1 cup all-purpose flour
  • 3 cups chopped fresh okra
  • cups chopped onion
  • 1 cup chopped green bell pepper
  • 1 cup chopped red bell pepper
  • 1 cup chopped celery
  • 3 tbsp minced garlic
  • 6 cups seafood stock
  • 1 (8-ounce) container crab claw meat, picked free of shell
  • cup amber beer
  • 2 tbsps file powder
  • 1 tbsp Worcestershire sauce
  • 2 tsp kosher salt
  • 2 tsp Slap Ya Mama Original Blend Cajun Seasoning
  • 1 tsp Slap Ya Mama Hot Cajun Seasoning
  • 2 bay leaves
  • 1 lb medium fresh shrimp, peeled and deveined
  • 1 lb red snapper fillets, chopped
  • ¼ cup chopped fresh parsley
  • hot cooked rice, to serve
  • 2 (8-ounce) containers shucked oysters, drained
  • 1 (8-ounce) container of jumbo lump crabmeat, pickled free of shell
  • Garnish: sliced green onion


  • In a 8-quart stockpot, heat oil over medium heat for about 5 minutes; add flour, stirring to combine. Cook, stirring frequently, until a peanut butter-colored roux forms, about 20 minutes.
  • Add okra, onion, bell peppers, celery, and garlic; cook for 5 minutes, stirring frequently. Add stock, crab claw meat, beer, filé powder, Worcestershire, salt, Slap Ya Mama Original Blend Cajun Seasoning, Slap Ya Mama Hot Cajun Seasoning, and bay leaves; bring to a boil. Reduce heat to a medium, and simmer for about 1 hour.
  • Add shrimp, fish, oysters, and lump crabmeat; cool until seafood is cooked through, 8 to 10 minutes. Stir in Parsley. Serve over hot cooked rice. Garnish with green onion, if desired.
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Mama Jen’s Crab Dip

Mama Jen’s Crab Dip


A good party snack should be irresistible and addictive, and this dip is just that just that. You'll never have to ask, "What can I bring?" again.
For more delicious recipes like this check out our cookbook Growing Up Cajun !
Servings 12


  • 1 (8-ounce) package cream cheese, softened
  • ½ cup mayonnaise
  • cup shredded Swiss cheese
  • ¼ cup minced shallot
  • 1 tbsp fresh lemon juice
  • 2 tsp Slap Ya Mama Cajun Hot Sauce 
  • 2 tsp Worcestershire sauce
  • 2 tsp Slap Ya Mama Original Blend Seasoning 
  • ½ tsp dry mustard
  • 1 tbsp olive oil
  • ¼ cup finely chopped yellow or red bell pepper
  • 1 (8-ounce) container jumbo limp crab meat, drained and pickled free of shell
  • 1 tbsp minced garlic
  • 2 tbsp bourbon
  • ½ cup shredded parmesan cheese
  • Garnish: sliced green onion
  • pita chips to serve


  • Preheat oven to 325°. Spray a 1-quart backing dish with cooking spray.
  • In a large bowl, combine cream cheese, Mayonnaise, Swiss, shallot, lemon juice, Slap Ya Mama Cajun Hot Sauce , Worcestershire, Slap Ya Mama Original Blend Seasoning , and mustard.
  • In a medium skillet, heat oil over medium-high heat. Add bell pepper; cook, stirring frequently, until tender, 2 to 3 minutes. Add crabmeat and garlic; cook for 1 minute. Add bourbon; cook until liquid is reduced, about 2 minutes.
  • Fold crabmeat mixture into cream cheese mixture. Transfer to prepared pan. Sprinkle with Parmesan.
  • Bake until mixture is hot and bubbly and cheese is light golden brown, about 24 minutes. Let cool for 10 minutes. Garnish with green onion, if desired. Serve with pita chips.
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Crawfish Bread Bowl

Crawfish Bread Bowl


What could possibly make a cheesy dip filled with savory vegetables and crawfish batter? Aunt Celeste knows-- serving it in a bread bowl, of course.
For more delicious recipes like this check out our cookbook Growing Up Cajun !


  • ½ cup unsalted butter
  • 1 medium yellow onion, chopped
  • ½ red bell pepper, chopped
  • 2 cloves garlic, minced
  • 1 tbsp Worcestershire sauce
  • 4 ounces cream cheese
  • 1 (10.5-ounce) can of cream of shrimp soup
  • 1 (8-ounce) can of tomato sauce
  • 1 (5.5-ounce) can vegetable juice
  • ½ cup shredded Monterey jack cheese
  • ½ cup half-and-half
  • 1 lb cooked crawfish tails
  • 2 tsp lemon zest
  • Slap Ya Mama Original Blend Cajun Seasoning, to taste
  • Handful chopped green onion
  • 3 tbsp chopped fresh parsley
  • 1 tsp dried thyme
  • Dash of Slap Ya Mama Cajun Hot Sauce or Green Pepper Sauce 
  • 1 (16-ounce) loaf Hawaiian sweet round bread
  • Garnish: chopped fresh parsley
  • Assorted crackers, to serve


  • Preheat oven to 325°
  • In a medium saucepan, melt butter over medium heat. Add onion, bell peppers, and garlic; sauté until tender. Stir in Worcestershire. Add cream cheese, stirring until melted. Add soup, tomato sauce, and vegetable juice, stirring until well combined. Add cheese and half- and-half, stirring until cheese is melted.
  • Season crawfish with zest and Slap Ya Mama Original Blend Cajun Seasoning. Add crawfish mixture, green onion, parsley, thyme and Slap Ya Mama Original Blend Cajun Seasoning to pan. Cook over low heat until thickened, about 3 minutes. (thicken with flour, if necessary.) Remove from heat.
  • Cut top off bread round, and set aside. Hollow out inside of loaf. make sure enough bread is left inside so that the bread does not have any holes. Press bread down inside bowl. Left over bread can be cubed and baked for dipping in crawfish dip.
  • Place bread bowl on a baking sheet. Pour crawfish mixture into bread bowl.
  • Bake for 30 minutes. Return top of bread round to bread bowl, and cover entire round with foil. Bake 20 minuted more. Remove top of bread round, and garnish with parsley, if desired. Serve warm with bread pieces and crackers.
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Bananas Foster

Bananas Foster


You only need a few simple ingredients- and your favorite vanilla ice cream- to create a delicious dessert that will knock your socks off!
For more tasty treat recipes checkout our cookbook Growing Up Cajun!


  • ¾ cup unsalted butter
  • 2 cups firmly packed light brown sugar
  • ½ tsp kosher salt
  • ¼ tsp ground cinnamon
  • 5 ripe bananas, cut in half and sliced lengthwise
  • ½ cup dark rum
  • Vanilla ice cream, to serve


  • In a large skillet, melt butter over medium-high heat. Stir in brown sugar, salt, and cinnamon; cook, stirring constantly, until sugar is dissolved. Add bananas, and cook until tender, about 4 minutes. Remove from heat. Add rum; use a stick lighter to ignite rum. Cook until the flames die out. Serve with vanilla ice cream.
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Homemade Vegetable Soup

Homemade Vegetable Soup


Your favorite vegetables are cooked in tomato sauce and Slap Ya Mama Original Blend Cajun Seasoning for an extra kick. Try adding noodles for a heartier meal.
For more delicious recipes like this check out our cookbook Growing Up Cajun !
Servings 12


  • 8 cups water
  • 1 lb beef stew meat or cubed ham
  • Slap Ya Mama Original Blend Cajun Seasoning
  • 3 (8-ounce) cans tomato sauce
  • 3 medium russet potatoes, peeled and cubed
  • 3 cups carrot, chopped
  • 1 large onion, chopped
  • 1 large bell pepper, chopped
  • 2 tbsp minced garlic
  • 1 (16-ounce) can corn kernels
  • 1 (16-ounce) can green beans
  • 1 (14.5-ounce) can beef broth
  • 1 (10.75-ounce) can cream of mushroom soup
  • 1 (8.5-ounce) can peas and carrots
  • 2 oz uncooked spaghetti noodles (optional)
  • Garnish: Chopped Parsley
  • Saltine crackers, to serve


  • In a large stockpot, bring 8 cups water to a boil over high heat. Season meat with Slap Ya Mama Original Blend Cajun Seasoning, and add to water; boil for about 10 minutes.
  • Reduce heat to a medium-low; add tomato sauce, potatoes, carrots, onion, bell pepper and garlic. Add more Slap Ya Mama Original Blend Cajun Seasoning to taste; cook for about 15 minutes.
  • Add corn, green beans, broth, soup, and canned peas and carrots. Add enough water to reach 2 to 3 inches from top of pot; cook for about 1 hour.
  • If adding noodles break spaghetti up into short pieced, and add to soup. Cook for about 10 minutes. Garnish with chopped parsley, if desired. Serve with saltine crackers.
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Muffuletta Egg Rolls

Muffuletta Egg Rolls


Chef Elliott Wilson regularly travels to New Orleans which inspired his Muffuletta Egg Rolls. An original New Orleans Muffuletta is a sandwich on round Italian bread, with cold cuts, cheese, and olive salad. Elliot really took this dish to the next level by turning them into Egg Rolls!
Course Appetizer, Main Course, Snack
Cuisine American, Cajun, Chinese
Author Elliott Wilson


  • 1 cup Brine-Cured Black Olives, Sliced
  • 1 cup Large Pimiento-Stuffed Olives, Sliced
  • ½ cup Extra-Virgin Olive Oil
  • 2 tbsp Minced Yellow Onion
  • 2 tbsp Finely Chopped Celery
  • 2 tbsp Minced Fresh Flat-Leaf Parsley
  • Juice of 1 Lemon
  • 2 tsp Minced Onion
  • tsp  Freshly Ground Black Pepper
  • tsp Slap Ya Mama Original Blend Cajun Seasoning
  • Thin Cut Provolone
  • Thin Cut Mozzarella
  • Thin Cut Mortadella
  • Thin Cut Salami
  • Thin Cut Capicola
  • Egg Roll Wrappers
  • White Sesame Seeds


Creole Olive Salad

  • Mix 1 cup pitted brine-cured black olives, sliced 1 cup large pimiento-stuffed olives, sliced ½ cup extra-virgin olive oil, 2 tablespoons minced yellow onion, 2 tablespoons finely chopped celery, 2 tablespoons minced fresh flat-leaf parsley, Juice of 1 lemon, 2 teaspoons minced garlic, 1 ½ teaspoons of freshly ground black pepper, 1 1/2 teaspoons Slap Ya Mama Original Blend Cajun Seasoning and refrigerate for at least 1 hour
  • Super thin cut on all the cheese and meats.

Rolling the Egg Roll

  • Take a look at the pictures to see how to construct the rolls, be patient with them, and make sure they are sealed well.
  • Place the meat inside of the cheese
  • Lay the Eggroll paper like a diamond. Place meat, and cheese in the middle. Then add the creole olive salad (see picture to see location).
  • Roll the Egg Roll, Make sure it is sealed tight!
  • Heat vegetable oil in your skillet and deep fry to a golden brown, sprinkle with white sesame seeds, and Slap Ya Mama Original Blend Cajun Seasoning when done frying.


Elliott Prefers to use, Sargento provolone and mozzarella, Dietz and Watson mortadella, salami, & capicola, Nasoya egg roll paper, and Lindsay Olives 
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